Our Projects

Examples of projects we realised.

Perception of POS communication

[Summer 2020] Exit poll among clients of the international retail chain. 

Which retail chains are considered the greenest?

[Spring 2020] Perception of pro-ecological activities of retail chains. Customer readiness for an additional fee for plastic packaging. 1200 online interviews on a representative sample of Poles. 

 

Website optimization

[Spring 2020] Perception and optimization of the website of the international retail chain. 20 in-depth online interviews (IDIs). 

Audit of the competition offer

[Spring 2020] Acquisition and analysis of competitors' offer for the international retail chain. Desk research. 

Approach to category. Shopper

[Spring 2020] Two-step study for automotive goods manufacturer. Qualitative survey (6FGI) and 1200 online interviews conducted in CEE countries.

Assessment of the potential of alternative energy sources

[Winter 2019] 230 B2B telephone interviews among entrepreneurs and representatives of local governments. 

Service Quality Audit

[Winter 2019] Mystery shopping survey for building materials manufacturer. 80 audits of authorized dealerships of the manufacturer throughout Poland. 

Caring responsibilities and professional activity

[Winter 2019] Two-step research programme for NGOs: qualitative survey with employees (8FGI), with managers and directors of HR (3FGI) and 3000 online interviews among employees. 

Taste test

[Autumn 2019] Comparative taste test for food manufacturer. In home test - 468 personal interviews and diaries.

Optimization of the B2B loyalty program

[Autumn 2019] B2B survey of the perception of the loyalty program for the manufacturer of automotive goods. Discussion groups and personal interviews among business partners. 

Competitive Position Survey

[Summer 2019] Multi-stage research program for retail chain: qualitative survey (8FGI), 16 participating observations, 600 exit poll interviews, 1200 in-store observations, heat-map and shopping path creation. 

Customer Service, Customer Communication

[Summer 2019] In-depth quality survey among retail chain employees. 

Pato-content on the Internet

[Spring 2019] Two-step survey of opinions of adolescents aged 13-15 years. Qualitative survey (4FGI) and 400 online interviews.   

One in five drinkers has changed what they drink in the last 2 years. Beer and whisky at the forefront of spirits fit for different occasions.

[Spring 2019] Examination of alcohol consumption habits and the choice of alcohol type depending on the occasion. Online survey. 954 interviews on a representative sample of adult Poles.   

How many people will a dissatisfied customer tell?

[Autumn 2018] Negative experience with a product or service - how many customers share such an opinion, why and how. More than 1000 online interviews in Poland, the Czech Republic and Hungary. 

What can we do to buy electric cars?

[Spring 2018] Measure of readiness to buy an electric car and definition of an acceptable purchase price. 2400 online interviews in Poland and 5 other central and eastern European countries. 

How do we decorate eggs for Easter?

[Spring 2018] Study of Easter customs - ways of decorating eggs for Easter by city inhabitants. 1,200 personal interviews.

Phone application

[Winter 2018] Smartphone application potential test among consumers. 600 online interviews.

Shopping habits

[Autumn 2017] FMCG product shopping habits research for international retail chain. 2 700 face-to-face interviews in stores.

Brand health tracking

[Autumn 2017] International brand health & advertising efficiency survey for automotive goods producer. 2 000 online interviews in 5 European countries.

Shopper study

[Autumn 2017] Interviews with international retail chain in biggest Polish cities. 10 000 exit poll interviews.

Taste test

[Autumn 2017] Comparative taste test for food products producer. In home test - 300 face-to-face interviews & product test with diaries.

Product market potential

[Autumn 2017] Purchase potential & market share estimation study for food & drinks producer. 300 in-home interviews & product test with diaries.

Customers satisfaction & loyalty

[Autumn 2017] Customers satisfaction study - regular tracking for international retail chain. Regular knowledge of offer and service strengths & weaknesses. 4 500 CATI interviews per wave.

Image and competitive position

[Summer 2017] B2B image & competitive position research. Telephone (CATI) interviews among 240 business partners.

Promotional materials efficiency & optimisation

[Summer 2017] Promotional folder usage & perception B2B survey among business partners. Qualitative study (4FGI) plus 340 telephone interviews.

Complaints process

[Summer 2017] Complaints handling process survey. 2 700 CATI interviews.

NPS - satisfaction & loyalty.

[Summer 2017] Business partners satisfaction and loyalty research. 3 500 B2B telephone interviews.

Competition offer audit

[Spring 2017] Sourcing and analysis of competition offer for international retail chain. Desk research & mystery shopping.

Image and competitive position

[Spring 2017] International hypermarkets chain image study among its customers & competition customers. 3 400 face-to-face interviews across whole Poland.

Ethnography

[Winter 2017] In-home ethnography visits and interviews in specified cities across Poland. 80 ethnographic visits at customers' homes.

Location business potential test

[Autumn 2016] Survey of willingness to purchase at shopping centre. 600 face-to-face interviews.

Customers satisfaction survey

[Autumn 2016] Customers satisfaction survey. 120 phone (CATI) interviews.

Trade partners satisfaction

[Autumn 2016] Co-operation quality survey in beverages market. 700 face-to-face B2B interviews.

Competition Clients profiling

[Summer 2016] Profile & shopping habits of competition Clients for retail chain. 350 face-to-face interviews.

Segmentation

[Summer 2016] Two-stages B2B segmentation study on representative industry companies sample. Qualitative survey (6B2B FGI) plus 1 000 face-to-face B2B interviews.

Sources of purchase

[Spring 2016] Identification of shopping sources and measurement of basket changes for five beverage categories. Omnibus study on representative sample of 975 adult Poles.

Promotions efficiency

[Spring 2016] Awareness and rating of consumer promotion. 300 exit poll interviews.

Product category development barriers

[Spring 2016] Creation of video movie showing challenges related to category usage. Movie based on ethnographic visits.

Promotional materials creation

[Winter 2016] Qualitative measure of advertising folder with use of Eye Tracking technique.

NPD - new product test

[Winter 2016] New product development and potential test for FMCG producer. 160 face-to-face interviews & diaries.

Media consumption

[Autumn 2015] Media usage analysis in various regions in Poland. 400 face-to-face interviews & weekly diaries.

We are members of Polskie Towarzystwo Badaczy Rynku i Opinii and Esomar World Research

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