General offer
Research areas
Consumer research
- Brand image and communication
- Price tests and demand estimation
- New and old product development
- Market and consumer segmentation
- Consumers attitude and opinion
- Concept tests
- Satisfaction and loyalty surveys
- Service quality tests
- Employee opinion surveys
Trade, B2B and professionalists research
- Distribution channels
- Shopping behaviour
- Sales representatives evaluation
- Concept tests at trade level
- Business offer construction
- Expectations and attitudes of business partners or distributors
- Satisfaction and loyalty
Other
- Market sizing & potential estimation
- Geo-marketing
- Strategic consultancy
- Training in research area
Research techniques
Qualitative
- FGI [Focus Group Interviews]
- In-depth individual interviews [IDI]
- Diads, triads
- Assisted shopping trips
- Ethnography
- Projection, creative techniques
Quantitative
- Personal interviews [PAPI, CAPI, CLT]
- Telephone interviews [CATI]
- Internet measures [CAWI]
- Self-completion questionnaires
- Conjoint
- BPTO, Max-diff, PSM
- Segmentation
- Perception maps
Other
- Mystery shopping
- Desk research
- Mixed-techniques solutions
Industries:
- FMCG
- Trade and distribution
- Finance, banking, insurance
- Photo, household electronics and appliances, computers, phones
- Pharma and medicine
- NGO
- Media
- Other…