Market research and insights for B2B market companies

What business issues do we cover with our research?

Many industies have specific information needs. Having 20 years experience in B2B reaserach makes us experts. We can understand your business challenges and design appropriate research solutions, providing clear & usable infromation for decision-makers. Examples of business issues we’ve covered in our research projects:

SATISFACTION AND LOYALTY OF BUSINESS PARTNERS

Expectations of business partners
Priorities of optimization activities
Company’s strengths and weaknesses
Loyalty program construction
Efficiency of prvious activities and programs
Competition Clients conversion

NPD - NEW PRODUCT DEVELOPMENT, CONCEPT TESTS

Design and successfull launch of a new product
Product parameters importance & optimisation
Ideas for new products from the market
New product or concept market potential
ROI improvement
Efficient communication of new product

DISTRIBUTORS’ & REPRESENTATIVES’ WORK OPTIMISATION

Our sales forces in our Clients percetions
Strengths and weaknesses of our distribution
Efficiency of Client contast method, scope, frequency
Distributors support exceptations
How do we compare to the competition?

MARKET & PRODUCT POTENTIAL, COMPETITION OFFER

Market offer, competition, Clients geography
Sales level estimation for different market scenarios
New market sizing, barriers and limitations
Key success factors
Current competition offer
Client decision journey

PRODUCS / SERVICES PORTFOLIO OPTIMISATION

Perfect product mix conctruction
Future sales scenarios with different product portfolio
Avoiding cannibalisation
Differentiating portfolio by Client segments

B2B CONTRACTS & BUSINESS OFFER CONSTRUCTION

Optimal contract with our B2B partner
Value of individual elements of the offer for Client
Contract scenarios attractive & profitable both for sides
Business partners expectations regarding contract

BRAND HEALTH AND IMAGE, CSR

Brand / company strength and credibility
Converting image into loyalty of business partners
Our strenghts and weaknesses vs competition in Clients’ perception
Effective communication of competitive advantage
Company socially responsibility (CSR)

B2B CLIENTS SEGMENTATION

Identification of distinctive Clients groups / segments
How segments differ?
Priority segments identification
Efficient reach of Clients from different segments
Best product offer and price strategy for each segment

IMPROVE EMPLYEE SATISFACTION, LEARN THEIR OPINION AND SUGGESTIONS

Employees satisfaction
Employees expectations
Optimisation priorities
Our strenghts and weaknesses from employee perspective
Did we fix our previous challenges & problems
Employees' suggestions for optimization and changes

COMMUNICATION AND CLIENT SERVICE, COMPLAINTS HANDLING

Optimisation of contanct with our company for Clients
Compains procedure diagnosis and optimisation
Strengths and weaknesses of Client Service Department
Improvement of current information-exchange methods

PRICES & PRICING POLICY OPTIMISTATION

Value of individual elements of the offer that define price
Optimal price of our products
Price change on changing & competitive market
Future sales at different price levels
Price elasticity of our products

LEARN CONSUMER OPINION

Consumers (end-users) opinion, preferences and expectations?

(CONSUMER RESEARCH)

Why do we have solution for your industry?

B2B research differ from typical consumer research. Our researchers have worked on variety of B2B industries for the last 20 years. That's why we understand the specifics of this type of business and this type of research. It helps us in understanding of specific information needs of companies whose clients are other companies and not (only) end-users. Thanks to that, we own know-how in designing the right research and provide relevant, useful information for your industry, based directly + indirectly on our experience.

AUTOMOTIVE & TRANSPORT

FINANCE AND BANKING

EDUCATION

TECHNOLOGY & INDUSTRY

BUILDING AND INFRASTRUCTURE

NGO / PUBLIC SECTOR

TRADE & DISTRIBUTION, HORECA

INTERNET, TELECOMMUNICATION

MEDIA, ADVERTISING, PR

FOOD & DRINKS

MEDICINE AND HEALTH

YOUR INDUSTRY…

20-years experience in B2B research

Contact

Email: kontakt@puzzleresearch.pl; roman.baszun@puzzleresearch.pl
Phone: +48 697992305

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