Offer and specialisation

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Research areas

Consumer research

  • Brand image and communication
  • Price tests and demand estimation
  • New and old product development
  • Market and consumer segmentation
  • Consumers attitude and opinion
  • Concept tests
  • Satisfaction and loyalty surveys
  • Service quality tests
  • Employee opinion surveys

Trade, B2B and professionalists research

  • Distribution channels
  • Shopping behaviour
  • Sales representatives evaluation
  • Concept tests at trade level
  • Business offer construction
  • Expectations and attitudes of business partners or distributors
  • Satisfaction and loyalty

Other

  • Market sizing & potential estimation
  • Geo-marketing
  • Strategic consultancy
  • Training in research area

Research techniques

Qualitative

  • FGI [Focus Group Interviews]
  • In-depth individual interviews [IDI]
  • Diads, triads
  • Assisted shopping trips
  • Ethnography
  • Projection, creative techniques

Quantitative

  • Personal interviews [PAPI, CAPI, CLT]
  • Telephone interviews [CATI]
  • Internet measures [CAWI]
  • Self-completion questionnaires
  • Conjoint
  • BPTO, Max-diff, PSM
  • Segmentation
  • Perception maps

Other

  • Mystery shopping
  • Desk research
  • Mixed-techniques solutions
Industries:
  • FMCG
  • Trade and distribution
  • Finance, banking, insurance
  • Photo, household electronics and appliances, computers, phones
  • Pharma and medicine
  • NGO
  • Media
  • Other…
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