We puzzle out the solution

Puzzle Research is a research agency brand formed and operated by experienced researchers. The company operates since 2009.

Our services

We complete your information needs. Comprehensively and effectively. Areas of our activity:

Consumer research

Brand image and communication

Satisfaction and loyalty, NPS


Price tests and demand estimation

New and old product development

Consumers attitude and opinion

Concept tests

Trade, B2B and professionalists research

Satisfaction and loyalty, NPS

Shopping behaviour

Concept tests at trade level

Market potential evaluation

Distribution channels

Business offer & contracts construction

Research techniques

Qualitative: FGI, IDI, assisted shopping trips, projection, ethnography

Quantitative: PAPI, CAPI, CATI, CLT, online/CAWI, Conjoint, BPTO, Max-diff, PSM, segmentation

Mystery shopping

Desk research


Trade and distribution


Photo, household electronics and appliances, computers, phones


Finance, banking, insurance

Pharma and medicine


We are members of Polskie Towarzystwo Badaczy Rynku i Opinii


Who did we work for?

Our researchers organised, supervised and realised research projects for such companies as:
  • FMCG: Carlsberg Polska, Strauss Cafe, Coca Cola
  • Trade and distribution: IKEA, Eurocash, Auchan
  • Technology: Nikon, Zelmer, Panasonic, Fujitsu Siemens
  • Motorization: Bridgestone, Goodyear
  • Finance and banking: Citibank, PKO BP
  • NGO: Centrum Wolontariatu
  • Media: Juka, Zielona Sowa, Poradnik Handlowca